The objective of this exhibition is to promote Italian tourism through innovative original initiatives,
capable of approaching in an effective way potential tourists and also other targets such as Tour Operators,
Travel Agencies, Stakeholders, Opinion leaders, Institutions and the Media.
More specifically, the event shall reach out to these targets through multiple promotional instruments and communications
striking them emotionally & inducing them to experience Italy sensorially and emotionally although geographically distant. 
 

Two inspiring principles of the event:

The artistic interpretation
The highlight of the entire show and original engine of attraction for the promotion of Italian tourism will be represented
by the exhibition of the works of foreign artists belonging to the countries hosting the event, produced following a stay
in Italy to draw the necessary inspiration. Major works of great Italian artists from the Renaissance period will also be exhibited.

The excellancy of Italian products
An exihibition space will host the best of

• regional tourism, divided in sections for the different types of products
• Made in Italy
• Italian culture